Category Archives: Reporting

AB Testing: When Tests Collide

Normally, when we talk about AB Tests (standard or Bandit style), we tend to focus on things like the different test options, the reporting, the significance levels, etc.  However, once we start implementing tests, especially at scale, it becomes clear that we need a way to manage how we assign users to each test.  There […]

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Conductrics’ Confidence and Lift Report – The Basics

While enabling Conductrics’ adaptive testing is a powerful way to auto-optimize your app, there are times when you might want to run  non-adaptive tests. Maybe you want to test something that you will apply in other media, or perhaps you want to do online research on your customers, to give you additional insights into their […]

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