About the Plugin The Conductrics Web Actions Plugin for WordPress includes Conductrics Web Actions scripts in your pages, which makes it easy to test changes to your pages, track their success, and do dynamic targeting. Installation To get started: Initial Installation. In the WordPress Admin, go to Plugins > Add New, then search for “Conductrics Web Actions” [...]
Contrary to what you have heard, the unfolding technological transformation we are witnessing isn’t really about data, not directly at any rate. It’s not that data isn’t important, but the focus on data is obscuring the real nature of change, which is the transition from a world driven by essentially static and reactive systems to [...]
Every now and then I get asked for some help or for some pointers on a machine learning/data science topic. I tend respond with links to resources by folks that I consider to be experts in the topic area. Over time my list has gotten a little larger so I decided to put it all [...]
Right now online advertisers and marketers have a lot of interest in attribution analysis. Marketers are struggling to determine the impact of each individual campaign, across various channels, that make up their online marketing efforts. While they can discern the aggregate effects, it is much more difficult to disentangle the individual effectiveness from any given [...]
While enabling Conductrics’ adaptive testing is a powerful way to auto-optimize your app, there are times when you might want to run non-adaptive tests. Maybe you want to test something that you will apply in other media, or perhaps you want to do online research on your customers, to give you additional insights into their [...]
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