Author Archives: Matt Gershoff

Bandit Optimization and Emetrics

This past week, I had the pleasure of getting to speak at Emetrics Stockholm. For those not aware, Emetrics is one of the largest digital analytics conferences, with local events in several locations throughout the year. It was my first time in Stockholm. It is an absolutely gorgeous city. Plus, if you like Scotch, you […]

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New Release of Conductrics!

We are super excited to announce the release of our updated version of Conductrics! After getting feedback from both developers and digital analysts, we have given Conductrics a complete refresh.¬† Here are a few of the major improvements: Faster The system has been optimized for speed, ensuring that mPath is superfast and can easily scale […]

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Balancing Earning with Learning: Bandits and Adaptive Optimization

While AB Testing is currently the default method for optimizing online conversions, there are frameworks other than AB testing for selecting between competing optimization options.¬† One of the main alternative approaches is known as the Multi-Armed Bandits problem. ¬†Solutions to the so called bandit problems have several nice features that often make them a good […]

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