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The partial F-test: Solving for A/B test interactions and conditional treatment effects
Moving beyond the standard t-test in experimentation When it comes to advanced A/B testing, product and data teams often need to measure complex A/B test interactions and conditional treatment effects (CATE) in order to understand how different users actually respond....
The Open University has pioneered distance learning with a clear ambition: giving anyone, anywhere the power to learn. Over the...
The new Conductrics.com: 15 years of building the experimentation engine for the practitioners
Fifteen years ago, we started building Conductrics to give teams a better way to run experiments. A lot has changed...
Eurostar: Customer-focused online booking innovation with Conductrics
Overview At Eurostar, every high-speed train runs on innovation and customer service, and every journey begins with a booking. Shouldn’t...
Focus on your customers, not your tools
Don’t let rigid software limit your questions. Get the freedom to explore complex ideas and discover the value your users are actually looking for.
