Intelligent Agents: AB Testing, User Targeting, and Predictive Analytics

Whether you are in marketing, web analytics, data science, or even building a Lean Startup, you probably are on board with the importance of analytical decision-making.  Go to any related conference, blog, meet up and you will hear at least one of the following terms: Optimization, AB & Multivariate Testing, Behavioral Targeting, Attribution, Predictive Analytics, […]

Posted in Analytics, Testing and Data Science | Tagged , | Leave a comment