Intelligent Agents: AB Testing, User Targeting, and Predictive Analytics

Whether you are in marketing, web analytics, data science, or even building a Lean Startup, you probably are on board with the importance of analytical decision-making.¬† Go to any related conference, blog, meet up and you will hear at least one of the following terms: Optimization, AB & Multivariate Testing, Behavioral Targeting, Attribution, Predictive Analytics, […]

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Balancing Earning with Learning: Bandits and Adaptive Optimization

While AB Testing is currently the default method for optimizing online conversions, there are frameworks other than AB testing for selecting between competing optimization options.¬† One of the main alternative approaches is known as the Multi-Armed Bandits problem. ¬†Solutions to the so called bandit problems have several nice features that often make them a good […]

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